Marketing strategy & implementation

One key to an organization’s success is a strategic marketing plan. To find the best marketing plan, whether online or offline, Sojo begins every project with a collaboration and discovery session. We discover what goals a client has and conduct a competitive analysis.

The competitive analysis includes the following key elements:

• An analysis of SWOT (Strengths, Weakness, Opportunities, and Threats)
• Who the client’s target audience is, as well as what the audience’s behaviors, needs, and desires are
• Who the client’s competitors are
• What the industry trends are

Once a comprehensive plan is established, we implement it and continually measure its success.

Market research

Do you have a product you want to test before introducing it the marketplace? Want a better understanding of how your current brand is viewed? Whatever your need, quantitative research can be extremely beneficial to your company’s success. Sojo offers many aspects of market research, including facilitated focus groups, interviews (both one-on-one and in groups), observational research, and discreet online and offline marketing surveys.

Growth and innovation

Ongoing business growth requires continual innovation. Such innovation can come from something as simple as updating outdated internal processes and technologies. Our team will help you diagnose such unforeseen capabilities and identify and assess key growth trends and factors.

Branding

Strategic branding and messaging

An essential component of a strong marketing communications effort is a unified graphic identity. And, just as important is the accompanying name, slogan, message, and overall design scheme—all part of the strategic branding process.

The Sojo team has immeasurable experience in strategic branding and the messaging that accompanies it. We create identities that deliver lasting value to organizations, as well as being a symbolic embodiment of an organization, product, or service.

Creative branding

Sojo’s talented creative department has created numerous logos and communication pieces to match the overall look and feel of an organization’s strategic brand. To accomplish this, a strategic branding and messaging session serves as the driving force of the creative branding process.

Even if your organization already has a brand and simply needs a redesign or refresh, we can help.

Social Media Marketing

• Creating an overall brand on various social media applications
• Blogger Outreach Programs
• Content Development & Creation
• Social Network Application Development
• Business Transformation
• Competitive Analysis
• Research and Discovery
• Analytics
• Social Media and Messaging

In this ever changing new world it’s all about engaging with social media and social influencers to achieve the marketing and business objectives of an organization. Social Media plays an increasingly influential role in brand affinity and purchasing decisions.

Consumers are making most of their decisions based on information they have acquired online – sometimes from bloggers they don’t even know and sometimes from their friends and family in their own online social networks. Peers influence peers and those brands engaging with consumers’ on the consumers’ terms will be the winners.

At Sojo, Inc. we understand this new marketing platform and are helping our clients engage this new consumer and work with peer influencers to transform them into brand advocates. Are you ready to get started?

Contact us to see how we can assist you.

Mobile Marketing

Sojo, Inc. along with our partners is uniquely positioned in this new world of mobile marketing to offer brand advertisers the ability to reach mobile consumers and maximize their ad revenue.

Our ability to reach, target and engage consumers is unparalleled. We are an innovative technology leader, in mobile marketing. We are committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers wanting to reach mobile consumers.

Capabilities, Services and Offerings

Sojo, Inc. along with our partners offer a wide array of services and offerings leveraging our strengths and experience to bring mobile marketing to brand advertisers consumers.

Specific services include:

• QR Code / SMS / Text messaging Campaigns
• Mobile Web Site - Design and Build
• Mobile Applications - Design and Build
• Mobile Content (Creation, Hosting and Management)
• Device Specific Content Delivery
• Mobile Banner Ads
• Mobile Loyalty Programs
• Mobile Couponing
• Mobile Video
• Mobile Promotions
• Mobile Commerce Capability
• Location Based Services
• Social Network Integration
• Mobile Campaign Management Tools
• Detailed Reporting and Analytics

Technology

Interactive media planning & placement

Just as we offer strategic branding services offline, we also customize your online branding strategy with a customized media ad plan.

For your online advertising needs, we offer the following:

• Online Brand Strategy
• eBusiness Solutions
• Banner Ad Concepts & Designs
• Media Ad Planning & Placement
• Viral Marketing Concepts
• Social Networking Services
• Flash Design
• Digital Signage

Interactive services

Whether you need information gathered from your customers, an event registration process for your national conferences, or simply a monthly newsletter, we can help. And, even if you currently have these in place, we can help you streamline them for more efficiency – reducing your costs, time commitment, and stress.

For your interactive needs, we offer the following:

• eMail Marketing Campaigns
• eNewsletters
• Search Engine Marketing
• eSurveys/eForms
• eBrochures/ePostcards
• Online Event Registration & Management
• Online Public Relations

Information technology

Sojo brings world-class information technology solutions to companies and organizations of all sizes. Our IT solutions include web and database development services, eBusiness solutions, software quality assurance, software applications development, and web-based data collection.

Web applications

Sojo works with you to create a technology plan that works with your unique business structure and culture. To do so, we integrate new technology with operational and marketing strategies, while using creative thinking to access an organization’s potential.

With our help, our clients are able to make the best possible strategic and technology decisions about their future needs and goals. This allows them to keep up with the latest advances and key trends in the market, while increasing revenue.

We offer six main web application services as follows:

1. Technology consulting
   We provide in-depth analysis, which supplies the insight and focus that your company needs to be successful. Our consultants help you understand the issues in your market, the opportunities you need to pursue, and the problems you face. Our consultants bring many years of experience, as well as a global perspective on local, national, and international markets.
2. Usability evaluation & testing
   The results of usability testing are immediate. Information collected from usability testing measures how an individual site visitor navigates, finds information, and interacts with your web site. As we develop your site, we use this knowledge and test assumptions to refine your site’s design, navigation, and labeling.
3. Database development and management
   Manage your databases with the help of our comprehensive database management solutions. Our sophisticated automation process reduces the complexity of managing large database environments, while improving service levels, data availability, IT, sales, and customer service responsiveness.
4. Extranets & intranets
   Sojo’s portal experts help you define, design, develop, and integrate your portal. Our experienced team is very familiar with almost every major portal platform, including WebSphere, BEA WebLogic, SAP Enterprise Portal, Microsoft Sharepoint, Epicentric, and Plumtree.

   Our team will make it easier for your customers and partners to do business with you, while reducing your costs to support them. We do so by providing your customers and partners with a single point of contact. And we help you customize applications and information on a single web page.

5. Rich Internet applications
   Rich Internet Applications, known as RIAs, are web applications that provide the user with a highly interactive experience and a rich user interface. Rich Internet Applications also transfer processing for the user interface to the user’s computer, while keeping the data processing on the web application server. The user’s computer and the web application server communicate in real time—so data is processed more quickly and without the typical stop-and-click setup of most web applications.
6. Enterprise hosting solutions
   Sojo Enterprise Hosting Services’ monitoring and management options support your business applications with high-performing facilities, comprehensive capabilities, and the industry-leading portal.

Customer Relationship Management (CRM)

Every company needs a system to move leads through a defined, measured, and systematic sales and marketing process. Sojo provides companies with comprehensive CRM solutions to help businesses of all sizes and industries meet this ever-daunting challenge.

Creative branding

Online creative design

Sojo brings a combination of strategic insight and creative execution to website design and development—which is imperative for success in today’s fierce marketplace. A creatively and well-designed website not only allows easy access to information about your company, it also opens international doors, potentially drawing an international customer base.

We also offer the following creative design services:

• Website Design
• Online Annual Report
• Banner Ads
• Online Marketing Collateral
• eNewsletters
• Interactive 3-D Tours
• CD/DVD Replications
• CD/DVD Authoring
• Interactive Presentation Development
• Tradeshow Presentations

Traditional marketing services

As much as technology has changed our world, there will always be a need for traditional marketing design. For instance, billboards still speak to those sitting in traffic; and a product’s packaging still tells us a lot about its company. To meet these needs, Sojo works with clients to create powerful marketing collateral pieces that make an impact and send a message.

Below are some of the offerings you can find among our print world services:

• Print Ads
• Brochures/Collateral
• Direct Mail Corporate Identity
• Street Banners and Billboards
• Packaging

Environment

We will integrate and optimize your company’s environmental systems, business processes, and information technology—which helps you surpass your sustainability goals.

• Sustainability Strategy
• Corporate Responsibility
• Sustainability Campaigns
• Sustainability Brochures/Collateral
• Websites focused on Corporate Responsibility