Contact us today and let us show you how to communicate more effectively with your colleagues and customers.

» Online Marketing Articles
»What to Ask Your Design Firm
»Podcasting
»Web Analytics Understood
»Five Best Practices of
eMail Marketing
»Web Blogs
»I Can See Clearly Now!
»Direct Mail on Steroids?
»Multicultural Marketing Online
»Trade Show Antics
»How to Promote your Web Site
»TOP 10 Marketing &
Technology things to do NOW!

Five Best Practices for eMail Marketing

First things first, before beginning any email marketing campaign get started with the basics. Email is the most important tool used on the Internet. It's much faster than snail mail, less expensive and enables you to instantly communicate with your customers.

An email marketing campaign enables you to send email to the members of your mailing list(s). The primary goal of any email campaign is to build relationships with your subscribers. Although as a marketer your ultimate goal is to sell a product, advertise an event, or disperse information, an email campaign can help you accomplish your goal in record time.

1. True Marketers Ask Permission
   Just incase you have been in a comma for the past ten years and don't know what permission-based email marketing is I'll explain. Permission email unlike direct mail or snail mail requires a marketer to get permission to send any information about one's company or organization to the email owner. Don't be labeled a spammer get your customers and potential customers permission first.
   
   
2. Format and Style
   Establish a clean yet simple email layout and copy that is easy to understand with a clear and concise call to action.
   
   
3. Having the Right List
   When sending emails about promotions to your customers make sure your list is up to date and segment the list based on the product or service. For example do not send emails about a special on ice cream when your list consists of dieters.
   
   
4. Test
   Test the email on a few email addresses to check for errors before sending to your entire distribution list.
   
   
5. Measurement
   In today's environment of limited dollars to spend marketers are given the task of spending wisely and email marketing is a very wise choice for most. However some marketers miss their target, send the wrong message, and even more outrageous don't measure the campaign's effectiveness and ROI.

After all is said and done at the end of the day success means how many participants attended the event or how many products were sold once the email campaign came to an end. Remember no campaign whether online or traditional is complete unless you follow up.