Taffi Dollar is a world-renowned author, teacher, and conference speaker with a global following and is the wife of Dr. Creflo A. Dollar and serves with her husband as co-pastor of World Changers Church International in College Park, Georgia. World Changers Church International (WCCI) serves nearly 30,000 members, and World Changers Church-New York which hosts over 6,000 worshippers each week.

The Brief:

Taffi Dollar was looking to extend her reach and positive influence beyond the Church, specifically to women around the globe.

The Challenge

Taffi Dollar had no brand. Although she was making a name for herself she was still closely identified through her husband and his ministries. It was crucial to bring into the brand we built for Taffi Dollar her excitement, freshness and zest for life. Her new identity needed to break away from Creflo Dollar and create a space all her own.

The Solution

In creating her signature logo - we used a relaxed yet energetic and positive picture of Taffi Dollar and a smooth and feminine signature together for her logo. Together, her signature and picture reinforced perceptions of unity around a common goal—helping women develop strong, seamless and fulfilling lives.

Next we designed and developed her website taffidollar.org. To drive traffic to the website and purchase her products, Sojo also provides Taffi Dollar with integrated campaign strategies as well as creative concepts and executions for email and banners. We also transferred the brand we created to her social networking platforms she uses to do her ministry work – facebook, MySpace, Twitter and her blog. These mediums continue to grow and drive traffic to her website.

Within five months there are almost 10,000 followers combined between Twitter, facebook, MySpace and the blog.

Transforming marketing through technology