Welcome to Sojo Perspectives, articles written by Sojo team members. Our goal is to offer new ways of thinking and ideas about trends, technology and marketing innovations in the private, public, and nonprofit sectors. We aim to help business people run their organizations more productively, more competitively, and more creatively.
Each month's featured topic is our unique point of view on what's important to you.
Social Media and Social Consciousness
Integrated Marketing today involves more than advertising and direct mail. It’s about messages that can reach people around the world in an instant. It means being socially conscious and politically aware and it also means being able to communicate on a global scale. It means understanding your target audience – who they are – what they like - no matter were in the world they happen to live. more »
Social Networking Exclusively for the Wealthy
The very wealthy seem to have had it with the free for all mentally of the web and are launching their own networks. Most wealthy people are afraid to hangout on social network sites due to privacy issues (or that’s what they claim) and have been leaving Facebook and LinkedIn. Instead they have turned to social networking websites like Quintessentially, aSmallWorld, Squa.re and Diamond Lounge. more »
Sojo is a social butterfly…
While there is no one definition for social media, it can be defined as the shift in how people discover, read, and share news, information, and content. In other words, it is the use of technology such as blogs, and social networking sites, such as Twitter, Facebook, and MySpace, as platforms for interaction and networking. more »
Your Brand and Sustainability
For all of us involved in marketing today, you would have to be living under a rock to not know that as a marketer you now have to combine marketing innovation with social and environmental concerns. Better known as Sustainability Development and Marketing. more »
Getting Back To The Basics
Too many marketers are caught up in the fringe
benefits of being online, like pay-per-click, blogging and
the latest SNS – Social Network Sites. This is of course
extremely important but means nothing if your website is
outdated and the web experience you provide for your customers
has no impact.
So let’s get back to the basics.
more »
China – What’s it all About!
With a growing Chinese consumer goods market, multinational companies are knocking each other over to get into China. Even local Atlanta companies without a multinational arm are looking at getting into the “next big” market. more »
Graphic Design is crucial to every message
I have never been more aware as to the importance and power of graphic design in every aspect of advertising and marketing. The modern world today as we know it totally relies on visual communications to quickly and efficiently express its messages. more »
Podcasting
Unless you have been away from planet earth
for a while you have probably heard much talk about podcasts
or podcasting. Just in case you have been away… podcasting
is now the latest way to listen to media.
more »
Teens are enveloped by a Wired World
Teens today know more about everything compared to their parents. Technology has put teens ahead of their parents and given marketers a new cost effective way to reach them. The down side is that as a marketer you have to be more sophisticated, more knowledgeable and more flexible to reach today’s teen population. more »
Building Customer Relationships Online
Today’s marketers have a responsibility to their customers to transfer and extend their offline relationship online. Marketers can incorporate various elements into their online interactions with customers that create trust and build lasting online relationships. more »
e-Mail Still Affects Your Brand
E-mail marketing efforts can still have a huge
impact on your brand. Marketers and consumers alike love
e-mail. E-mail's purpose has changed, along with its popularity.
E-mail can drive people to your website, social network,
your store and your phone.
more »
Leverage the Web and Influence the Consumer
It’s no surprise to anyone with internet access that most consumers use the web to gather information about products and services they are interested in and use that information to help them with their purchasing decisions. more »
Successful Redesign
More than likely you already have a website up and running and if you are like most it has been up and running for years without as much as one edit. Well it’s time for a redesign, but where do you start? Redesigning your website is all about planning and organizing and first on your list should be the needs of your customers and your long-term goals. more »
Today’s Diverse Online Market
Corporate America has been slow to move their diversity marketing and advertising initiatives online and research indicates that this will have to change. African-Americans, Hispanic-Americans and Asian-Americans have embraced the internet using online applications daily and in some instances they are engaging in online communications far more frequently than their white counterparts. more »
The New Phase of Online Marketing
The first quarter of 2007 is proving to be a year of popularity for the internet and most importantly a year of profitability for online advertisers. Social networking, user-generated content and online video websites flourished in 2006. Today technology is integrated with search, games and video, allowing advertisers to leverage as many advertising channels as possible. more »