Critical Solutions International
CSI (Critical Solutions International) has been a consistent resource to the US Army for the successful acquisition, testing, development and production of numerous mine-detection vehicles and systems from the Republic of South Africa. Through these efforts CSI has become a world leader in Land Mine and UXO detection, ballistic and blast protected vehicles. CSI continues to support the US countermine and humanitarian demining community, with special purpose, ballistic and blast protected systems designed for detection, clearing, landmine neutralization and ballistic and blast protected troop transport / personnel carriers.
CSI principles negotiated the first defense contract between the USA and South Africa, for the Test & Evaluation of a landmine-protected, Armored Personnel Carrier known as the RG-31 (NYALA). The successful testing (to include comprehensive blast testing), culminated in production contract for the systems. The US testing and production dramatically influenced follow on sales to the UN and other countries.
The Objective
Sojo, Inc. (Sojo) was asked to:
- Improve overall perception of CSI
- Improve CSI’s presence at Major tradeshows by conveying the important traits that differentiates CSI from the competition: Renowned for its Versatility, Strength and Stamina
- Convey that CSI provides innovative products and is a World Leader in landmine detection, ballistic and blast protected vehicles
The Strategy
Sojo assisted the CSI team with creating a tradeshow display that addressed the company’s differentiating traits.
The Solution
Sojo designed a modular exhibit architecture with cutting edge appearance, that combined CSI’s strength and global leadership. Sojo also helped CSI reinvigorate its corporate presence by adding strong identity design elements which were paired with intriguing content and increased CSI's success in differentiating itself from the competition. The brand was showcased with a cost-effective modular exhibit.
