Dr. Creflo A. Dollar is the founder and senior pastor of World Changers Church International (WCCI) in College Park, Georgia which serves nearly 30,000 members, and World Changers Church-New York which hosts over 6,000 worshippers each week.

The Brief:

The Creflo Dollar Ministry wanted Creflo Dollar to be more reachable and attainable globally as well as to generate a positive message about his ministries work daily. Most Church Ministers do not have a social networking presence online; the opportunity existed for Creflo Dollar to establish a leadership position in online conversations and with minimal effort.

The Challenge

Creflo Dollar had an existing MySpace that was out dated and out of touch. As with any initiative, a social media effort must begin with a sound strategy with clear objectives. Instead of beginning with questions like, “What should we have Creflo Dollar do on Facebook?” or “What’s his Twitter strategy?”, we started by asking some more fundamental questions, such as: What outcome do we want? Why is Creflo Dollar doing this? How are we going to do it? Who will be involved? How will it integrate with the Church’s marketing mix? How will we measure success?

The Solution

The social networking sites we created exceeded all expectations. For the Church, social media provides a unique opportunity to listen, engage and collaborate with audiences across the World; as a result, the Church has formed deeper, more meaningful relationships with their followers and donations are up.

We developed an online brand for Creflo Dollar that raises global awareness for Creflo Dollar Ministries across the globe using facebook, Twitter and MySpace. These networks allow people to support Creflo Dollar Ministries in an unprecedented way, while building close relationships with his followers through his daily messages. This is a unique opportunity for Creflo Dollar to listen, engage and collaborate with audiences across various venues; and as a result he has formed deeper relationships with his followers and supporters.

Within three months of the launch there were over 23,000 fans on facebook and almost 5,000 followers on twitter.

Transforming marketing through technology