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Contact us today and let Sojo, Inc. show you how we can develop a customize program for you.
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eMail Append
Sojo, Inc.'s eMail Append Solutions allows your company to nurture existing relationships and build new ones with customers while providing you with the resources to reach them more cost effectively. We will help you increase the effectiveness of your existing customer database and give you the ability to reach your target audience through a variety of online communication vehicles including; eNewsletters, eMail campaigns and any means that you chose.
An eMail Append solution enables you to match more of your database's customer names and physical addresses to corresponding email addresses and lifestyle characteristics. There are three types of email append solutions.
- The basic email append is when we take a database of physical addresses (Name, address, city, state, and zip) and match corresponding email addresses. This can be done on an individual, household or business level.
- Secondly, we can do what is called a “reverse append.” This is the opposite of an email append. For companies that have been growing their internal database this is an excellent way to learn more about the individual than just having an email address. Addresses, lifestyle selects, and demographics can all be appended through a “reverse email append.”
- Finally, we also provide an email change of address service. Our capabilities allow us to match a record that has an outdated postal address of more than 5 years.
The average match rates are up to 15-30% for consumer files (B2C) and up to 5-15 % for business files (B2C).
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