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Atlanta Life Financial Group taps Sojo, Inc. for support of its 100th anniversary celebrations

Atlanta Life Financial Group is marking its 100th Anniversary with eleven great events and has recruited Sojo, Inc, a leading marketing communications firm, to bring the Centennial to life.

The 100th Anniversary of Atlanta Life Financial Group kicked off on June 14th with a Kickoff/Press Conference with remarks from Georgia Secretary of State Cathy Cox,
Mayor Shirley Franklin, Mr. Jess Hill, Jr., Governor Roy Barnes and many other dignitaries. The Centennial Celebration continues with a 100-day countdown and summer-long series of special events leading up to the 100 th Anniversary of founding the company.

Sojo, Inc. created the Centennial Banner, Centennial web site and other collateral pieces. “The 100th Anniversary Celebration is an unprecedented and extraordinary undertaking, and a chance for us to share our passion for a company with such rich history as we reflect on the past century by honoring those who have sacrificed and contributed to our company and made it great.,” said Henrietta Antoinin, vice president, public relations for Atlanta Life Financial Group. “We are taking the celebrations to Atlanta Life's friends and family and inviting them to be a part of the festivities and the company's success. We needed an agency that understands the history and heritage of Atlanta Life and knows our customer base. Sojo, inc. brings that and more to the table.”

It's very exciting for us to be involved in a celebration of this scale for a company that is so widely respected. Plus, we are honored to be a part of this project!

The 100th Anniversary Celebration is as follows:

• 100 Days before 100th Year Kickoff/Press Conference – June 14, 2005 at 10:00a.m
• The Atlanta Life Story – June 14, 2005 at 7:00p.m.
• Creatively Speaking presented by The National Black Arts Festival –
  June 22, 2005 at 6:30 p.m.
• The Founder's Natal Day Parade – June 24, 2005 at 10:00 a.m.
• The Auburn Avenue African Research Library Exhibit – July 8, 2005 from
  6:00 p.m. – 8:00 p.m.
• Three Inspirational Tenors – July 22, 2005 at 7:00 p.m.
• 100 Minutes of Jazz – August 5, 2005 at 7:00 p.m.
• The Unveiling of Atlanta Life's Centennial Painting – September 9, 2005 at 7:00 p.m.
• Atlanta Life's Art Symposium – September 10, 2005 – 10:00 a.m. – 5:00 p.m.
• The Atlanta Life Reunion Party – September 20, 2005 at 7:00 p.m.
• Atlanta Life Centennial Gala – September 21, 2005 at 7:00 p.m.

About Sojo, Inc.
Sojo, Inc. is an online marketing and marketing communications firm based in Atlanta , Georgia. Sojo, Inc. provides clients with the necessary services and technology to successfully utilize the new environment the web has created and is a leader in marketing and corporate communications counseling, and also provides services in advertising, market research and visual communications. Find out more at www.sojoinc.com.